Starting and Running a Small Business – March

Starting and Running a Small Business

One of the few courses on the internet that will teach you how to have a regular supply of customers sent to your inbox on a regular basis with no cost for advertising. It’s a type of free marketing we discuss in the course.

This is a live instructor led course via Zoom.

About This Course
Ready to turn your dream of owning a small business into a reality? Our “How to Start and Run a Small Business” course is the perfect starting point! With practical insights, step-by-step guidance, and plenty of encouragement, you’ll learn the essential skills to launch, manage, and grow a thriving small business.

Who This Course Is For

• Aspiring entrepreneurs starting their very first business
• Current small business owners looking to refine their skills
• Freelancers and side hustlers wanting to transform their passion into a full-time endeavor

Course Outline

1. Vision and Goal Setting

• Identifying Your Business Passion
  Discover your true motivation and how it can shape your business direction.
• Defining Clear Objectives
  Learn to set SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals.
• Building a Positive Mindset
  Cultivate resilience and optimism to overcome challenges.

2. Market Research Essentials

• Understanding Your Target Audience
  Pinpoint your ideal customers and their unique needs.
• Analyzing Competitors
  Discover strategies to stand out in a competitive market.
• Spotting Trends and Opportunities
  Recognize new possibilities to help your business grow faster.

3. Legal Foundations

• Choosing the Right Business Structure
  From sole proprietorships to LLCs, pick what works best for you.
• Registering and Licensing
  Navigate the necessary paperwork for a smooth start.
• Protecting Your Business
  Get insights into contracts, policies, and intellectual property.

4. Financial Management

• Startup Costs and Budgeting
  Estimate expenses accurately to avoid financial surprises.
• Bookkeeping and Accounting Basics
  Keep track of the money flowing in and out of your business.
• Cash Flow and Profitability
  Understand how to maintain steady cash flow and ensure profits.

5. Crafting a Winning Business Plan

• Executive Summary
  Highlight the best parts of your vision and strategy.
• Product/Service Descriptions
  Showcase what sets your offerings apart.
• Setting Realistic Projections
  Develop forecasts and milestones to keep you on track.

6. Marketing and Branding

• Building a Strong Brand Identity
  Create a memorable name, logo, and messaging that resonates.
• Digital Marketing Strategies
  Leverage social media, SEO, and email campaigns to reach more customers.
• Traditional Marketing Approaches
  Explore in-person events, print media, and community networking.
• Better, Faster, Cheaper – Learn to have more time and save money.

7. Sales and Customer Relations

• Effective Sales Techniques
  Master the art of persuasion and negotiation.
• Pricing Strategies
  Determine fair yet profitable prices for your products or services.
• Delivering Exceptional Customer Service
  Foster loyalty and earn repeat business through outstanding support.

8. Operations and Team Building

• Streamlining Daily Operations
  Learn efficient workflows and organizational tips.
• Hiring and Managing Staff
  Discover best practices for finding, training, and retaining great team members.
• Delegation and Outsourcing
  Free up your time and energy by trusting the right people to help.

9. Growing and Scaling Your Business

• Expanding Product Lines or Services
  Offer more to your customers without compromising quality.
• Developing New Partnerships
  Collaborate with like-minded businesses to reach new audiences.
• Securing Funding and Investment
  Explore options for capital, from loans to crowdfunding.

10. Maintaining Momentum

• Monitoring Progress
  Use key performance indicators (KPIs) to stay on course.
• Embracing Continuous Improvement
  Adapt to market changes and keep refining your strategies.
• Staying Inspired and Motivated
  Celebrate your wins and learn from setbacks to keep energy high.

Enroll in our “How to Start and Run a Small Business” course today, and take your first exciting step toward building the successful venture you’ve always imagined. You’ll walk away with the knowledge, confidence, and resources you need to thrive—because we believe in your entrepreneurial journey every step of the way!